FASHION Archives - Green is the New Black

How to Dress Fashionably Sustainable During The Holidays in Asia

GITNB — Mon, 04 Dec 2023 09:03:00 +0000

Christmas and New Year’s Eve are right around the corner, marking a season of joy, celebrations, family gatherings, and enjoyment. As these festive moments approach, opt for fashion sustainability by exploring dress rental, clothes swapping, and thrifting alternatives, and avoid contributing to textile waste and clutter in your wardrobe. Ease your burden this holiday season…

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6 Laws (To-Be) Aimed at Purging Fashion

Aarushi Saxena — Wed, 29 Mar 2023 00:04:36 +0000

Having steadfastly ignored the elephant in the room for decades, the fashion industry is now becoming increasingly accountable for its harmful impact on the planet. The 2022 greenwashing lawsuit against H&M’s conscious collection is just one example of how sustainability marketing is under a legal crackdown. From the most luxurious labels to the so-called eco-preneurs…

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Can Virtual Fashion Influencers Advocate for Sustainability?

Aarushi Saxena — Mon, 13 Mar 2023 01:32:00 +0000

3D digital garments are modelled onto virtual influencers with idealistic-fictional personas. Many of these icons exist in the Metaverse and many have upto 3 million followers on Instagram and TikTok. Yet only a handful of them talk about IRL problems of climate change and sustainability. Here’s the tea on who’s who. Who and what are…

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Is Digital Fashion For or Against the Planet?

Aarushi Saxena — Tue, 28 Feb 2023 07:53:55 +0000

From gaming skins, AR filters and monetising edited photographs of people in 3D garments to blockchain-empowered supply chain transparency: digital fashion is evolving continuously. New innovations pop up in the Metaverse in the blink of an eye, and between the hype and sheer volume of innovation, much is lost in translation. Here’s the 101 on…

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Ayurveda, But Make It Fashion.

Aarushi Saxena — Mon, 20 Feb 2023 01:00:43 +0000

Many small home businesses in rural parts of India have carried the traditional know-how of imbuing clothing with Ayurvedic properties across generations. Now, this legacy of medicinally-adept handloom weavers is paving the way for niche communities of today. Just as all trends of the past cycle back around, so has this; however, this particular practice…

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The Case of the Decomposing Denim Jeans

Aarushi Saxena — Sun, 29 Jan 2023 07:21:09 +0000

Compostable clothing can essentially be consumed by the soil, once it is disposed. Textiles made of 100% natural fibres with no chemical treatments fall into this category. Pre-1980s, pure-cotton denim jeans were once a viable candidate; albeit questionable, given the chemical usage across their production cycle. However, the advent of skinny jeans compounded the problem…

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Indigenous Practices Fuel Today’s Sustainable Fashion Initiatives

Aarushi Saxena — Wed, 23 Nov 2022 10:02:00 +0000

Farm-to-closet, organic clothing, made-to-order: take away the buzz from these words and in their simplest sense, they reflect the traditional clothing practices of indigenous communities and centuries-old civilizations. Sustainable fashion solutions may be planted firmly in the future, but they are an ode to the past traditions of indigenous people. As green innovations intended to…

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Conscious Festival 2022: 33 Sustainable Brands We’re Crushing On

Kanksha Chawla — Fri, 04 Nov 2022 11:42:42 +0000

It’s out! A love letter to all the wonderful lifestyle brands we discovered, partnered with, and fell in love with during this year’s Conscious Festival. A love letter to our beautiful and conscious consumers and readers who are shaping the future of fashion, beauty, lifestyle, and sustainable living. This one is for you—save, share, shop,…

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Is Photosynthetic Fashion Ready for Commercialization?

Aarushi Saxena — Wed, 19 Oct 2022 02:40:46 +0000

“Science and fashion are still quite separate, but I think together they’re the only way to rectify the damage we’ve done,” says designer Olivia Rubens, who has recently made bio-garments commercial, with a capsule collection of photosynthetic garments. Let’s take a moment to understand photosynthetic fashion: experimental clothing infused with micro-organisms that absorb carbon from atmospheric…

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Does the Green Carpet Fashion Awards make up for a sustainability deficit on the runway?

Aarushi Saxena — Thu, 06 Oct 2022 09:00:43 +0000

A few seasons ago, sustainability was trending on every fashion capital’s runway. Brands made a show of upcycling deadstock into new garments, using organic or vegan materials, and designing clothes made to last, despite their questionable wearability. However, uncovering the paradox of fashion weeks’ carbon footprint minimalized sustainability showcases in subsequent seasons. Until organising bodies…

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