Aarushi Saxena, Author at Green is the New Black https://greenisthenewblack.com/author/aarushisaxena/ Your Conscious Guide Sun, 30 Apr 2023 06:24:34 +0000 en-US hourly 1 https://wordpress.org/?v=6.5.2 https://greenisthenewblack.com/wp-content/uploads/2018/07/cropped-green-favicon-32x32.png Aarushi Saxena, Author at Green is the New Black https://greenisthenewblack.com/author/aarushisaxena/ 32 32 211232470 6 Laws (To-Be) Aimed at Purging Fashion https://greenisthenewblack.com/laws-purging-fashion/ Wed, 29 Mar 2023 00:04:36 +0000 https://greenisthenewblack.com/?p=37198 Having steadfastly ignored the elephant in the room for decades, the fashion industry is now becoming increasingly accountable for its harmful impact on the planet. The 2022 greenwashing lawsuit against H&M’s conscious collection is just one example of how sustainability marketing is under a legal crackdown. From the most luxurious labels to the so-called eco-preneurs…

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]]> 37198 Can Virtual Fashion Influencers Advocate for Sustainability? https://greenisthenewblack.com/can-virtual-fashion-influencers-advocate-for-sustainability/ Mon, 13 Mar 2023 01:32:00 +0000 https://greenisthenewblack.com/?p=37070 3D digital garments are modelled onto virtual influencers with idealistic-fictional personas. Many of these icons exist in the Metaverse and many have upto 3 million followers on Instagram and TikTok. Yet only a handful of them talk about IRL problems of climate change and sustainability. Here’s the tea on who’s who. Who and what are…

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]]> 37070 Is Digital Fashion For or Against the Planet? https://greenisthenewblack.com/digital-fashion-planet/ Tue, 28 Feb 2023 07:53:55 +0000 https://greenisthenewblack.com/?p=36890 From gaming skins, AR filters and monetising edited photographs of people in 3D garments to blockchain-empowered supply chain transparency: digital fashion is evolving continuously. New innovations pop up in the Metaverse in the blink of an eye, and between the hype and sheer volume of innovation, much is lost in translation. Here’s the 101 on…

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]]> 36890 Ayurveda, But Make It Fashion. https://greenisthenewblack.com/ayurveda-but-make-it-fashion/ Mon, 20 Feb 2023 01:00:43 +0000 https://greenisthenewblack.com/?p=36877 Many small home businesses in rural parts of India have carried the traditional know-how of imbuing clothing with Ayurvedic properties across generations. Now, this legacy of medicinally-adept handloom weavers is paving the way for niche communities of today. Just as all trends of the past cycle back around, so has this; however, this particular practice…

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]]> 36877 The Case of the Decomposing Denim Jeans https://greenisthenewblack.com/decomposing-denim-jeans/ Sun, 29 Jan 2023 07:21:09 +0000 https://greenisthenewblack.com/?p=36752 Compostable clothing can essentially be consumed by the soil, once it is disposed. Textiles made of 100% natural fibres with no chemical treatments fall into this category. Pre-1980s, pure-cotton denim jeans were once a viable candidate; albeit questionable, given the chemical usage across their production cycle. However, the advent of skinny jeans compounded the problem…

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]]> 36752 Veganuary: From Farm-to-Table and Kitchen-to-Closet https://greenisthenewblack.com/vegan-from-farm-to-table-and-kitchen-to-closet/ Tue, 24 Jan 2023 07:02:30 +0000 https://greenisthenewblack.com/?p=36697 The thing about veganism is that it isn’t some cheesy sustainability buzzword, even though #Veganuary might be. Plant-based diets extend from food to fashion consumption, and it’s time we question the historic relation between what we grow, cook and even wear! This could lead to answers on how to build an at-home miniature circular economy.  …

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]]> 36697 The Ugly Christmas Sweater, But Make it Sustainable https://greenisthenewblack.com/the-ugly-christmas-sweater-but-make-it-sustainable/ https://greenisthenewblack.com/the-ugly-christmas-sweater-but-make-it-sustainable/#comments Fri, 02 Dec 2022 12:47:30 +0000 https://www.greenisthenewblack.com/?p=36212 The tradition of ugly Christmas sweaters is one rooted in sustainability. Before their commoditization into fast fashion, they were simply nostalgic festive wear and handmade hand-me-downs. From upcycling and DIY to sustainability certified brands, there are still many ways to re-kindle their original spirit. Sartorially dubious, usually oversized, featuring motifs of beer-drinking snowmen and puppies…

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]]> https://greenisthenewblack.com/the-ugly-christmas-sweater-but-make-it-sustainable/feed/ 2 36212 Indigenous Practices Fuel Today’s Sustainable Fashion Initiatives https://greenisthenewblack.com/indigenous-practices-fuel-todays-sustainable-fashion-initiatives/ Wed, 23 Nov 2022 10:02:00 +0000 https://www.greenisthenewblack.com/?p=36114 Farm-to-closet, organic clothing, made-to-order: take away the buzz from these words and in their simplest sense, they reflect the traditional clothing practices of indigenous communities and centuries-old civilizations. Sustainable fashion solutions may be planted firmly in the future, but they are an ode to the past traditions of indigenous people. As green innovations intended to…

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]]> 36114 In Search of Authenticity: Battling Counterfeit Culture in the Fashion Resale Industry https://greenisthenewblack.com/battling-counterfeit-culture-in-the-resale-industry/ Mon, 14 Nov 2022 15:42:09 +0000 https://www.greenisthenewblack.com/?p=35925 Counterfeits have been a thorn in the side of the on-going resale renaissance. Apart from the dent in revenue and brand value, fashion fakes are also a detriment to the entire ‘sustainable’ business model that the second-hand market lays claim to. Where is the authentication technology the market needs and is it up to the…

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]]> 35925 Is Photosynthetic Fashion Ready for Commercialization? https://greenisthenewblack.com/is-photosynthetic-fashion-ready-for-commercialization/ Wed, 19 Oct 2022 02:40:46 +0000 https://greenisthenewblack.com/?p=35430 “Science and fashion are still quite separate, but I think together they’re the only way to rectify the damage we’ve done,” says designer Olivia Rubens, who has recently made bio-garments commercial, with a capsule collection of photosynthetic garments. Let’s take a moment to understand photosynthetic fashion: experimental clothing infused with micro-organisms that absorb carbon from atmospheric…

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