A pre-crastinator with a love for list-making, Aarushi pens down everything, including important conversations to reference later. A self-chat on Whatsapp is spammed with ideas for articles, blogs and notes on the next travel destination. She often visits smaller towns and villages across Europe and Asia in the name of bleisure - interviewing local craftspeople and sharing their stories on larger platforms. Her tryst with the fashion industry began after reading about the consequence of WWII on women's hemlines and skirt lengths. Since then she has been attracted to the socio-cultural and psychological aspect of fashion. Taking her responsibility to voice opinions on sustainability, diversity and craftsmanship quite seriously, she writes regularly for international publications.